To Pricing A Top Scale Website
One of the hardest things about buying a top-scale website is figuring out how much it should cost. It seems like some people are buying websites for $500, and others are spending $50,000 or more. So how do you know what price point is for you? How do you know how much value you’re getting versus the cost of a new website? Below we breakdown typical website costs for top-notch websites.
Did you know a single page on Apple’s website may cost upwards of $50,000 to design and develop? That’s just for one page. Multiply that by the 20-page average for most corporate website, and you’re looking at an easy $100,000.
Let’s look at the costs of different types of websites and figure out how many dollars a website should cost and how many hours it should take to get done.
Most of the top web development agencies charge about $150-$100 USD per hour.
This single web page would’ve costed around $70,000 USD. https://www.apple.com/mac-pro/
Cheaper websites by quality web development companies are going to cost between $5,000 and $10,000 and for higher end websites, anywhere from $50,000 to $1,000,000. With so many low-quality designers and developers able to offer their services at low rates, the days of getting a quality website developed for under $5,000 are pretty much behind us.
Consider what it’s like buying a car. If you get the cheapest car you can find, a Kia Rio or an old Ford Pinto, it does the trick. It’ll get you to work and back home, it’ll start first try most of the time, it might even have air conditioning. If you get a bargain on a little more decent car, a used Honda Civic or Nissan Sentra maybe you can take some nice trips and get cold air conditioning, but it might not be the most attractive ride – it might not get you many dates. If you go ahead and buy a high end sports car, a luxury thing, Maserati, Tesla, Range Rover, you’re going to have it all. The smooth ride, the ability to travel far and wide, the best looking car in the lot, everyone wishing they were you. It all comes down to your budget, what problems you really want to solve, and what are your desires.
There’s what you know, what you know you don’t know, and what you don’t know you don’t know. Of course buying a website not knowing all the options is going to be hard. You don’t even know what you’re paying for.
It’s hard to identify which design companies are under-qualified, and which are overqualified for that matter.
You don’t know what your site needs and what it doesn’t need. Now you know what prices sound fair, but before you sure didn’t, and obviously the prices you’re going to be quoted are going to vary from $1,000 to $100,000.
HOW TO FIX IT
In order to get what you want you have to know what you want. Just like you can’t delegate a job to somebody if you don’t know how that job is supposed to be done, you can’t get a fair price unless you know exactly what you’re paying for.
You should make a detailed list as early as possible of the features, pages, and behaviors the site will need to operate.
Your website project will be different from all other projects the more you want a unique website so even with the same web design company, prices my vary. The way to combat this uncertainty is to get a fixed price quote. An experienced developer or agency will know roughly how many hours it would take to complete your site, so they should be able to quote you fixed-price just as easily.
Or if you really do like your communication with them you can give them your honest budget and see what they can do for you at that rate. You can only spend what you can spend anyway.
What you don’t want is a company that is desperate for your money, particularly if you have to pay much less than their rate, if they readily accept the lowest ball you can toss them they’re probably not very grounded in their business.
A few things that factor into the cost of a website are how technical the features, how creative the design and motion and look of the site, how long it takes to develop it, and of course how big the company size is. If it’s a company of one or two people, they can split profit margins pretty generously, but if it’s a group of 25 developers and designer you’re paying, well they’ve all got to eat. And of course, if you’re paying experts it’s going to cost more than if you’re paying college students. Skype.com website costed around $40,000 for just the 30-page company site, not including the call technology. Just simple design. The development cost of Netflix.com is around $70,000 USD for around 50 pages of unique design but not extremely complex. Reebok.com around $120,000 USD.
These are massive companies and you might not be willing to take your project to that level yet, but this shines light on how much top-scale websites cost so you can properly gauge the top, the bottom, and the middle wherever you want to find your sweet spot.
You’ve got to contact the right agencies, put together a detailed list of how many pages you’re going to need, what you want them to do, how you want them to look and feel and a few examples of websites to compare them to. You get in contact with those agencies you’re thinking about working with, send them your proposal if they seem like good people you want to work with, and then choose the best one and get started. The key is knowing, at least knowing what you don’t know is enough to communicate your wants and needs and delegate a project to a top-scale agency and negotiate and communicate with them every step of the way.
Communication is key. For the best communication with a top quality agency, check out MB Creative Agency. Their proprietary communication software allows you to see what’s going on every step of the way, leave comments and make notes on the website for them to see and edit in real-time. Being in the loop during your website’s development process has never been easier.